Wish - Part 1

Wish is an online e-commerce platform. As a school UI/UX project, I’ve done a full redesign concept brand for them, fully focused on improving the user experience (UX) of the platform, as well as giving it a fresh new user interface (UI). 

In the first part, I am fully focused on the user’s experience when browsing the website. With this UX process, I’ve identified the different problems that users might face and assessed competitors websites, to suggest improvements, and implemented them with a low-fi mockup of a new layout with improved user experience. 

Read more below to see my full UX improvement process.